New BWC Mascaras

This is the brand new Waterproof Mascara from Beauty Without Cruelty in black. These are lovely products, with great natural and organic ingredients, and a long lasting performance. This is without doubt the most gentle Waterproof formulation from any brand.

Waterproof Mascara in the Cocoa shade. A rich brown to perfectly complement your natural colouring.

We've just made some improvements to this product to enhance the volumising properties. So now this has all the natural and organic ingredients making a gentle formulation, with none of the stuff you don't want - and added lash building boost with natural fibres for a fantastic Full Volume finish. In Black.

Full Volume Mascaras in the Cocoa shade variation. Made with natural and organic ingredients for a longer-lasting performance.

Ultimate Natural Mascara in Black. For longer, thicker and natural lashes. Contains organically-grown Japanese fruit wax to help keep the lashes soft and pliable. This is a wonderful soft formulation for those looking for the most gentle and natural makeup.

Ultimate Natural Mascara in Walnut. This shade is a touch lighter than our Cocoa version with extra mineral pigments.